Innovation by Continuity and Reality

Rethink progress. Renew what works. Build change on real foundations—respecting heritage while solving root causes.

What is Denovation?

Denovation is a practical philosophy for change that begins by honoring reality. Inspired by the Japanese Daisugi forestry tradition, it values continuity—adapting and refining what exists, not discarding it for novelty.

Unlike approaches that chase the “next big thing,” Denovation starts with today’s real challenges. It diagnoses root causes and adapts systems with care, creating progress that is resilient, sustainable, and relevant.

Why Reality Matters

“Bold futures don’t solve today’s problems. Only by working with what’s real can we drive change that lasts.”

How Denovation Works

Denovation vs. Innovation vs. Exnovation

DenovationIncremental InnovationExnovation
PrincipleRenewal with respect & realityGradual efficiency upgradesRemove/ban outdated or unsafe
ApproachWork with heritage, adapt systemsImprove products/servicesDiscard without adaptation
OutcomeDurable, relevant, realistic changeBetter performanceElimination, loss of legacy

Example: Urban Renewal

Innovation Lab: Designs a futuristic “smart city” with advanced but untested tech.

Denovation: Upgrades an existing city—adapting infrastructure, respecting culture, and solving root causes for immediate and lasting benefits.

Why Switzerland Needs Denovation

Swiss innovation is world-class, yet translating breakthroughs into regulated, multi-stakeholder realities is hard. Denovation delivers change that lasts—rooted in context, tradition, and pragmatic action.

Roots and Influences

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References

Parrique, T. – Defining Degrowth · Daisugi forestry resources · Lean Management & TPS frameworks · Swiss innovation studies